Libero

Sebastian directs this serene underwater odyssey for Libero’s limited edition line of marine-themed nappies, complete with babies, dolphins and the odd sea lion.

The advert follows a group of babies swimming through an initially murky looking coral reef before the water clears and our babies encounter the delights of the ocean, including dolphins, turtles, fish and sea lions. The film introduces us to Libero’s incentive to support the struggle to keep our ocean’s cleaner by contributing towards the construction of baby pools for endangered species in the North Sea.

Director: Sebastian Reed
Underwater Director of Photography: Eric Börjeson

Producer: Lolo Uggla

Agency: Momentum
Creative Director: Markus Näslund
Art Director: Annsofie Antoncic
Copywriter: Fia Erixon
Post Production: Swiss